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British
automaker Land Rover, subsidiary of Ford Motor Company's Premier
Automotive Group (PAG) will unveil their newest concept model at the
North American International Auto Show (NAIAS) in Detroit this coming
January 2008. The Land Rover LRX concept will make its world premiere
at the most prestigious motor show in the United States and will stir
the crowd in Detroit. According to Land Rover, the LRX concept is a
vision of the company's future and the "bold evolution" of Land Rover's
design that indicates the "progressive shift into new areas of the
market, while remaining true to its core values."
In addition, the Land
Rover LRX concept will mark the British automaker's 60th anniversary.
Phil Popham, Land Rover's managing director said: "The LRX concept
delivers the powerful message that we are as serious about
sustainability as we are confident about the continuing relevance and
desirability of our vehicles. The LRX is in every respect a Land Rover,
but it's a very different Land Rover."
Popham added: "LRX has unmistakable Land Rover design and the breadth
of capability that you'd expect from our vehicles. But it carries those
essentials into a segment where the brand has never been before, and
with a proposed level of efficiency that would make it one of the
cleanest vehicles in its class."
The new Land Rover LRX concept that is heading to Detroit features a
three-door body styling with several components that made this striking
model more compact, and lighter. The new LRX is smaller than the
popular LR2 model, which will answer the needs of customers in the
segment. Overall, the new Land Rover combines the aggressive
characteristics and capability of a 4x4 vehicle and the concept of a
large vehicle, in a compact model. Land Rover expects that this quality
will be the vehicle's assets during its launch in world wide market.
Moreover, the compact size of the Land Rover LRX concept will have an
appeal to customers, especially in the United Kingdom who wanted a
versatile sport utility vehicle (SUV) model carrying a Land Rover
nameplate.
Unfortunately, the British automaker did not release detailed specs and
features of the new LRX concept. Land Rover only states some of the
highlights of the LRX concept, which include reduced aerodynamic drag,
smaller frontal area, improved fuel efficiency, reduced harmful exhaust
emissions, and sustainability focused technologies. Car fans should
watch out for the Land Rover LRX at 2008 NAIAS, because the automaker
said that the features, specs, and full details of this new concept
model will be released during the show. Anyway, customers can upgrade
their auto parts (like GMC Jimmy catalytic converter) while waiting for the LRX to arrive in dealerships here in the U.S.
About the Author
Anthony
Fontanelle is a 35-year-old automotive buff who grew up in the Windy
City. He does freelance work for an automotive magazine when he is not
busy customizing cars in his shop.
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