British automaker Land Rover, subsidiary of Ford Motor Company's Premier Automotive Group (PAG) will unveil their newest concept model at the North American International Auto Show (NAIAS) in Detroit this coming January 2008. The Land Rover LRX concept will make its world premiere at the most prestigious motor show in the United States and will stir the crowd in Detroit. According to Land Rover, the LRX concept is a vision of the company's future and the "bold evolution" of Land Rover's design that indicates the "progressive shift into new areas of the market, while remaining true to its core values."